Americabank begins a new image campaign, within the framework of which a photo contest – and video materials called “I am free”.
As the director of the development of A AmericaBank CJSC Tigran Harbashyan said at a press conference, the competition is held within a month-until December 13. All participants are invited to give their definition and vision of the concept of freedom and express it in a creative form.
Participants in the competition will be able to download their creations on a specially created website www. Esazatem. am, all photos – and video materials will also be presented on the AmericaBank page on the social network Facebook, and the video clips are also posted on the official channel of the American in YouTube.
Tigran Harbashyan recalled that five or six years ago, during the shift of the brand, AmericaBank announced that he considers the activity concentrated on customers, and accordingly, relations with clients were built as partnerships. After changing the strategy of the American and positioning itself as a universal Bank, the bank began to pay special attention to working with individuals and the growth of the loan portfolio of small and medium -sized businesses.
According to Tigran Harbasyan, the previous image of the bank’s image, the purpose of which was to convey to customers a change of positioning a bank on the market from a corporate to a universal one, was successful, over the year the growth of a loan portfolio of small and medium -sized businesses amounted to 76%, and according to surveys among entrepreneurs, the Americabank is included The first three banks that work with SMEs.
“We are constantly conducting research work in order to understand what our customers want, what is characteristic of various groups of our customers. And realized that the main thing for them is freedom in making certain decisions. We want to show that the bank shares the desire of customers to be free in its choice, ”said Tigran Jarbashian.
According to Harbasyan, the new image campaign is aimed primarily at a very important age group from 17 to 35 years, which appreciates freedom in all its manifestations and wants to tell what freedom is for each of them. Nevertheless, there are no age restrictions for the competition participants, as there are no restrictions in citizenship and place of residence.
“The Internet, social networks are a very good opportunity to use the fact of the globalness of our people, and I think that our diaspora will take part in this competition,” Tigran Harbashyan noted.
The winners of the competition will be determined by the number of LIKEs received and voting of the employees of the AmericaBank. What the winners will receive as a prize, while it remains a secret.
“Prizes will be unprecedented,” Tigran Harbasyan answered, smiling at the question of journalists. And he added that while maintaining loyalty to the slogan of the campaign, the winners will be given the opportunity to choose a prize themselves.